─ WHAT WE DO
A complete route to market for health and wellness brands.
From sales strategy through to market analysis and brand management, Chalex Health works as an extension of your team, opening doors and growing your distribution.
Sales & Distribution
We help clients develop comprehensive sales strategies and campaigns to promote their products to retail trade clients in new and existing markets. Using extensive industry connections, Chalex Health engages with retail chains, healthcare institutions, pharmacies and other potential customers.
Market Analysis & Strategy
We analyse market trends, consumer preferences and the competitive landscape to guide product selection, positioning and marketing strategy, helping innovative health products enter and expand across the UK and EU.
Brand Management
Ongoing support covering product quality, availability, delivery and supply chain relationships. Chalex Health maintains strong connections with producers, warehouses, distributors and retailers to build long-term trust.
─ Our key retail stockists
Where our clients’ products can be found.
Independent pharmacies, health food stores and grocery retailers, the networks where Chalex Health helps get high-quality products onto shelf and in front of the right customers.
─ TESTIMONIALS
What our clients say.
Three decades of partnerships, in the words of the people Roger has worked with.
Roger is one of the best in making things happen, as I found out when we worked together on the very successful UK launch of the patented ingredient, Ester-C. Over a three year period, we took the sales of Ester-C from a very small base to several million pounds at product RRP values.
Martin Last
MD, MPL Marketing Services Ltd
Roger is a rare breed amongst PR professionals. He understands the needs of the journalist, knowing how to pitch succinctly and appreciating the demands of a reporter who wants real stories rather than fluff. An excellent contact.
Angela Epstein
BBC & ITV
Roger worked for us over many years and on various projects. Roger was very successful in gaining increased distribution and visibility of our brands, and clearly demonstrated he had a strong relationship with key influencers in our industry and with our retail customers.
Paul W Kerry
MD, Schwabe Pharma
Roger is great fun to work with, yet gets on with the task and gets results.
Lisa Gagliani
MBE
─ ABOUT
Three decades of opening doors in health & wellness.
With over 30 years of experience in Sales, PR and Brand Management for health and wellness products, Roger Dyer created Chalex Health to oversee sales, distribution and the promotion of key health food brands across the UK and EU.
Roger is passionate about delivering on target and about improving people’s health and well-being through natural and effective solutions. Chalex Health works with qualified nutritionists and practitioners, providing customer staff training and an ongoing support service.
Roger Dyer
Founder & CEO
Brands represented include: BetterYou, Phytoceutics and Coyne Healthcare, where Roger’s experience, expertise and personal contacts were instrumental in enhancing distribution, visibility, sales and impact.
─ Regulatory support
Backed by deep scientific and regulatory expertise.
Michael Wakeman
Regulations Advisor
A pharmacist with a masters in nutritional medicine, pharmaceutical analysis and clinical oncology, and a lifetime in the health and nutrition sector. Mike’s career began in sales and marketing with GSK and then Efamol/Scotia Pharmaceuticals, working alongside Professor Horrobin and Nobel laureate Sir James Black.
Under Mike’s stewardship as MD, the business developed a global, best-selling range valued at around $500m at IPO. Now founder and CEO of Vitmedics, Mike’s role with Chalex Health is to provide scientific regulatory advice and input.
Under Mike’s stewardship as MD, the business developed a global, best-selling range valued at around $500m at IPO. Now founder and CEO of Vitmedics, Mike’s role with Chalex Health is to provide scientific regulatory advice and input.
─ GET IN TOUCH
Let’s talk about your route to market.
Whether you’re launching a new product, expanding distribution across the UK and EU, or looking for ongoing brand management, Roger would love to hear from you.
PHONE
+44 7831 446017
EMAIL
info@chalexhealth.co.uk
Send us a message
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